In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, and also various other truths about contemporary B2B advertising. We review how the buying journey is now completely fragmented as well as the way that neighborhood building can assist marketing experts take back control of the ex

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, as well as various other facts about modern-day B2B advertising and marketing. We review just how the purchasing journey is now totally fragmented and the way that neighborhood structure can aid online marketers take back control o